Unpredictable but not Unmanageable: Ensuring that a Corporate Crisis Does Not End in Corporate Ruin

A badly managed crisis can severely damage corporate and individual reputations. A well-managed crisis, however, can dismantle criticism, avert corporate ruin and even generate goodwill. Being ready to act decisively in the first 48 hours can prevent a crisis from spreading and reduce its reputational impact. This presentation will use some real-world examples to examine the different types of crises that a corporation may face. It will also discuss the strategies management may employ to successfully manage a crisis, including: assembling the right team and developing a strategic response plan; what should corporate communications say; what is the role of the general counsel, external advisers, management and the board of directors; and what are the best practices around preserving privileged communications and document retention.

Panelists:
Jim Barron, Managing Director, Sard Verbinnen & Co
Eric Laptook, General Counsel, Itochu International Inc.
Kentaro Tsuboi, Senior Consultant, Freshfields Bruckhaus Deringer US LLP
Timothy Wilkins, Partner, Freshfields Bruckhaus Deringer US LLP

Agenda:
8:00–8:30 am Registration & buffet breakfast
8:30–10 Lecture and Q&A

Sponsored by: Freshfields Bruckhaus Deringer US LLP

Please note: The Corporate Program is updating and improving its event registration system. Users can now create an online account, register multiple guests at once, and pay online. Corporate members are entitled to a limited number of free admissions to corporate programs. In order to take advantage of this benefit, employees need to enter their “corporate member code” during the registration process. An email was sent to corporate members in late August with their specific “corporate member code.” For further assistance, please contact the Corporate Program at 212-715-1208 or email [email protected].