Spirited Journey: Transformation of a 220 Year-Old ‘Start-Up’

November 10, 2016 - November 10, 2016
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Business & Policy past event

Online registration for this event has closed. Please contact the Business & Policy Program at 212-715-1208 to register.

Beam Suntory has come a long way since 1795, when Jacob Beam produced his first barrel of whiskey in the wilds of Kentucky. In 2014, Suntory – a leading Japan-based company with a family heritage that dates to 1899 – acquired Beam for $16 billion, and today Beam Suntory is the world’s third-largest premium spirits company. In this program, Matt Shattock, Chairman and CEO of Beam Suntory Inc., discusses how this company with centuries old roots has evolved into a global leader with the energy and ambition of a start-up.  Mr. Shattock shares the keys to the new company’s successful integration and the business’s strategy to outperform its market.

Matt Shattock, Chairman and CEO, Beam Suntory Inc.

Noah Rothbaum, Drink + Food Senior Editor, The Daily Beast; author of The Art of American Whiskey and The Business of Spirits

12–12:30 PM      Registration & Reception
12:30–1 PM        Luncheon
1–2 PM               Lecture & Q&A


Non-Corporate members: $65 lunch & lecture/$20 lecture only
Japan Society Corporate Members: Free, up to designated number of tickets; additional tickets $45 lunch & lecture/$15 lecture only
Japan Society Individual Members at Patron Circle level and above: $45 lunch & lecture/$15 lecture only
Academic and government: $35 lunch & lecture/$15 lecture only

Seating is available on a first-come, first-served basis.

Prepayment must be made with a credit card. All cancellations must be made at least 48 hours prior to the event.

For more information, please contact the Business & Policy program at 212-715-1208 or email [email protected].

  • Nov 10, 2016 at 12:00 pm