Corporate Program past event

Japanese Companies & the Power of Brand Management

May 13, 2004
Japanese Companies & the Power of Brand Management

Corporate Lecture
Thursday, May 13 
11:30 am – 1 pm

Read the Event Summary.

Speaker
Marcio M. Moreira, Vice Chairman, McCann Worldgroup


Presider
Hideyuki Takahashi, President & Chief Executive Officer, Nomura Holding America, Inc.


To compete globally, Japan’s corporations are harnessing the tools and strategies of brand management with the help of firms such as McCann Erickson, Japan’s most successful non-Japanese advertising agency and the only one ranked in the top 10. The firm’s global experience gives it an edge in trends new to Japan, such as relationship marketing, healthcare advertising and corporate citizenship, making it a sophisticated interpreter of marketing needs for Japanese firms seeking a global presence, and Western firms wanting to build a name in Japan. McCann Worldgroup Vice Chairman Marcio Moreira gives us a fascinating look at McCann’s 40 years of experience in Japan, the building of global brands and how Japanese companies are telling their stories to the world.

Agenda
11:30 am – 12 pm   Registration & reception
12 – 1 pm  Lecture


Admission: Corporate members are entitled to a designated number of free admissions to this event, based on their company’s current membership level. These reservations must be made at least 48 hours prior to the event. Additional corporate registrants pay the discounted corporate member rate of $10. Nonmember admission: $15 lecture only.

When payment is required, prepayment must be made, or registration secured, with a credit card. All registrations and cancellations must be made at least 48 hours prior to the event. Substitutions are welcome. 

For more information, please contact Ellie Montazeri at (212)715-1247 or [email protected]
 

  • May 13, 2004
  • 11:30 am