12 – 2:30 pm
Read the Event Summary.
In a world of instantaneous global communication, crisis communication management is vital for today’s businesses. In both Japan and the U. S., companies have lost credibility or brand recognition in just hours as a result of poor initial response to scandals, accidents, terrorism or natural disasters. In a crisis, corporations must communicate directly to their stakeholders in an ever-diversifying range of media. How should companies prepare for the unexpected? A panel of crisis-communication experts from Japan and the U. S. discuss their work in a cultural context, and offer their views on the future of the industry.
Robin Cohn, President, Robin Cohn and Company
Michael Morley, Deputy Chairman, Edelman Public Relations Worldwide
Nathan Lee Rhoden, Director, Crisis Management & Preparedness Organization (a specified nonprofit corporation in Japan)
Howard J. Rubenstein, President, Rubenstein Associates, Inc.
12 – 12:30 pm Registration & reception
12:30 – 1 pm Luncheon
1 – 2:30 pm Lecture
Admission: Attendance is free, but registration is required. There is limited space for the luncheon and seats will be filled on a first-come, first-served basis. Seats for the program only will also be available.
- November 19, 2003
- 12:00 pm