Coke Is It – in Japan, in Asia and Around the World

September 23, 2003
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Corporate Program past event

Corporate Luncheon
12 – 2 pm

Read the Event Summary.

Douglas Daft, Chairman and CEO, The Coca-Cola Company
Mary E. Minnick, Executive Vice President, President and Chief Operating Officer, Coca-Cola Asia

John Wheeler,
Acting President, Japan Society

Coca-Cola is consumed the world over. In Japan alone, Coca-Cola currently markets more than 25 brands in approximately 200 flavors and packages. In this marketplace of trend-conscious consumers, the company has invented innovative products that speak to fashion and health needs as much as to traditional ideas of “taste.” From diet support/sports drinks to coffee and tea, the company’s Japan operation has revved up its product development and marketing with remarkable success. Hear from Coca-Cola’s senior leadership about the unique demands of the Japanese soft-drink market, as well as the company’s strategies in Asia and around the world.

12 – 12:30 pm Registration & reception
12:30 – 1         Luncheon
1 – 2:30           Lecture

Tickets: Corporate members are entitled to a designated number of free admissions to this event, based on their company’s current membership level. These reservations must be made at least 48 hours prior to the event. Additional corporate registrants pay the discounted corporate member rate of $45 for lunch and lecture, $10 for lecture only. Nonmember admission: $65 for lunch and lecture, $15 lecture only.

Please note this event is closed to the media.

For questions about registration, please contact Ellie Montazeri at (212) 715-1247.

Registration must be completed 48 hours in advance. Refunds will not be issued after noon, two business days before the program, but substitutes are welcome. No shows will be billed.


  • Tuesday, September 23, 2003
  • 12:00 pm