UNIQLO: From Tokyo to New York to Global Brand
Thursday, April 26
12 – 2 pm
Read the Event Summary.
Nobuo Domae, Chief Executive Officer, UNIQLO USA, Inc.; Executive Vice President, Member of the Board, FAST RETAILING CO., LTD.
Jotaro Hamada, Managing Director, International Franchise Management, Citigroup Inc.
From its humble beginnings as a single store in Hiroshima in 1984, Fast Retailing Co.’s UNIQLO brand has attracted a large and devoted following through its chain of casual wear stores in Japan’s suburban areas in the 1990s and urban areas in the early 2000s. In the United States market, UNIQLO opened three stores in New Jersey shopping malls in 2005. It was the fall 2006 launch of the SoHO flagship store, however, that represented an unprecedented leap for the firm in terms of scale and reach. UNIQLO USA, Inc. CEO Nobuo Domae discusses the firm’s U.S. marketing strategies, stressing the goal of true globalization over simple international expansion, including corporate structural and cultural changes. Mr. Domae will also highlight the challenges and successes his company has faced in the highly competitive U.S. casual wear market, with stiff competition coming from department stores and specialty stores such as Gap Inc’s various lines, as well as from European brands such as H&M, and ZARA.
12-12:30 pm Registration & reception
12:30 – 1 Luncheon
1 – 2 Lecture
Admission: Corporate members are entitled to a designated number of free admissions to this event, based on their company’s current membership level. These reservations must be made at least 48 hours prior to the event. Additional corporate registrants and Japan Society individual members at the Patron level and above pay the discounted corporate member rate of $45 for lunch and lecture, $10 for lecture only. Nonmember admission: $65 for lunch and lecture, $15 lecture only. The academic and government admission rate is $30 for the luncheon and $10 for lecture only. When payment is required, prepayment must be made, or registration secured, with a credit card. All registrations and cancellations must be made at least 48 hours prior to the event. Substitutions are welcome.
- Thursday, April 26, 2007
- 12:00 pm