SOLD OUT – Hello Kitty: The Remarkable Story of Sanrio & the Billion Dollar Feline Phenomenon

Evening Lecture
Thursday, April 29
6:30 – 8 pm

Speaker
Ken Belson, Business Reporter, The New York Times

Presider
Naomi Moriyama, President, digital powerhouse

In the increasingly high-stakes world of global branding, Sanrio’s Hello Kitty is a winner and a classic that generates billions of dollars in revenue for Sanrio and the companies that license her image. Kitty-chan’s rise echoes Japan’s transformation from a manufacturing center to a cultural superpower, whose clout in the marketplace of ideas is growing every day. In their new book, Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon, business writers Ken Belson of The New York Times and Brian Bremner of BusinessWeek tell the story of how Sanrio created one of Japan’s hottest cultural exports, now competing with the likes of Disney and Warner Brothers. Join one of the authors, Ken Belson, for a fascinating look at Kitty-chan’s global presence.

Followed by a booksigning and reception.
Gifts and door prizes provided by Sanrio.

Admission: Corporate members are entitled to a designated number of free admissions to this event, based on their company’s current membership level, and can order tickets by contacting Ellie Montazeri at (212) 715-1247 or [email protected]. These reservations must be made at least 48 hours prior to the event. Additional corporate members and individual members pay the discounted rate of $8. Nonmembers: $10; students & seniors $5.