Looking Inside the Hearts, Minds & Wallets of the Japanese Consumer
Friday, October 19
12 – 2 pm
Debbie Howard, Chairman, American Chamber of Commerce in Japan; President, Japan Market Resource Network
Lisa Finstrom, First Vice President, Citigroup, Inc.
The enigmatic Japanese consumer–long a challenge for Western marketers–has changed in ways that bode well for foreign products and services. The economic doldrums of the 1990s and early 2000s have forced changes in both individuals and businesses, inspiring a new wave of “self-responsibility.” Japanese consumers, for example, are now much more assertive in terms of their finances and investing, as well as health and health care.
ACCJ Chairman Debbie Howard addresses the implications of these changes, including consumer confidence and a new focus on “work-life” balance amidst economic recovery in Japan, the rise of individualism, independence and self-responsibility, and highlights examples of product/service areas benefiting from more individualistic consumer behavior.
12 – 12:30 pm Registration & reception
12:30 – 1 Luncheon
1 – 2 Lecture
Admission: Corporate members are entitled to a designated number of free admissions to this event, based on their company’s current membership level. These reservations must be made at least 48 hours prior to the event. Additional corporate registrants and Japan Society individual members at the Patron level and above pay the discounted corporate member rate of $45 for lunch and lecture, $10 for lecture only. Nonmember admission: $65 for lunch and lecture, $15 lecture only. The academic and government admission rate is $30 for the luncheon and $10 for lecture only. When payment is required, prepayment must be made, or registration secured, with a credit card. All registrations and cancellations must be made at least 48 hours prior to the event. Substitutions are welcome.
- Friday, October 19, 2007
- 12:00 pm