LINE’s Global Strategy: A Paradigm Shift in Social Media

The massive international success of the social media platform LINE is bringing about a paradigm shift in a sector long dominated by companies such as Facebook and Twitter. First launched in 2011, LINE has quickly grown from a simple instant messenger application for Japanese users to a worldwide media platform with over 240 million users in 230 countries. Akira Morikawa, CEO of LINE Corporation, discusses both his thoughts on LINE’s global strategies for expansion and his ideas on how to provide better end-user satisfaction through new services.

Speaker:
Akira Morikawa, Chief Executive Officer, LINE Corporation

Presider:
Masaaki Maeda, President & CEO of NTT DOCOMO USA, Inc.

Agenda:
6-6:30 pm Registration
6:30-7:45 Lecture and Q&A
7:45-8:15 Reception

Admission:
Non-members: $15
Japan Society Corporate Members: Free, up to designated number of tickets; additional tickets $10
Japan Society Individual Members at Patron Circle level and above: $10
Academic and government: $10

Prepayment must be made with a credit card. All registrations and cancellations must be made at least 48 hours prior to the event. Substitutions are welcome.

For further information or assistance, please contact the Corporate Program at 212-715-1208 or email [email protected].

Please note: The Corporate Program is updating and improving its event registration system. Users can now create an online account, register multiple guests at once, and pay online. Corporate members are entitled to a limited number of free admissions to corporate programs. In order to take advantage of this benefit, employees need to enter their “corporate member code” during the registration process. An email was sent to corporate members in late August with their specific “corporate member code.” For further assistance, please contact the Corporate Program at 212-715-1208 or email [email protected].