Japan, the Land of the Brand, Where Luxury Goods Rule

Evening Panel
Wednesday, April 13
6:30 – 8 pm

Read the Event Summary.

Even after years of economic malaise, the Japanese consumer’s love of brand merchandise is undiminished. Tokyo is chockablock with luxury brand flagship stores, catering to the most discriminating, label-conscious shoppers in the world. As more companies pursue a global branding strategy, Japan’s lucrative and ultra-fashionable marketplace serves as both a recipe for success and a source of ideas for appealing to the trend-conscious consumer, wherever they live. What has the Japanese consumer contributed to the art and science of branding? Does success in Japan translate well into a global branding scheme? Our panel of experts discusses branding success and Japan’s role in the global consumer marketplace.

Followed by a reception.

Speakers
Jan-Patrick Schmitz, CEO & President of Montblanc USA
Lynne Greene, President, Speciality Groups Worldwide, The Estee Lauder Companies Inc.
Jeff Buchman, Professor of Advertising Marketing & Communication Department, Fashion Institute of Technology

Presider
Naomi Moriyama, President, The Moriyama Group

Admission: Corporate members are entitled to a designated number of free admissions to this event, based on their company’s current membership level, and can order tickets by contacting Tomoko Okuno at (212) 715-1247 or [email protected]. These reservations must be made at least 48 hours prior to the event. Additional corporate members and individual members pay the discounted rate of $8. Nonmembers: $10. Students and seniors: $5.

General members and non-members please order tickets online below or call the Japan Society box office at (212) 752-3015 from Monday to Friday, 10 am-4:45 pm.