Corporate Program past event

How the BRAND Works in the Cross-Cultural Marketplace

November 18, 2005
How the BRAND Works in the Cross-Cultural Marketplace

Corporate Breakfast Seminar
Friday, November 18
8:30 – 11:30 am


Read the Event Summary.

Keynote Speaker
Gregory A. Boyko, Chairman & CEO, Hartford Life International, Ltd.


Panelists
Gregory A. Boyko, Chairman & CEO, Hartford Life International, Ltd.
Johny K. Johansson, Professor, McCrane/Shaker Professor of International Business and Marketing, Georgetown University McDonough School of Business
Phil Sievers, Director of Business Development, Masius


Presider
Bill Wreaks, Publisher and Chief Analyst, The Journal of Financial Advertising and Marketing


The importance of establishing a company’s brand to ensure long-term growth and competitive advantage cannot be overstated. A creative strategy based on an understanding and appreciation of the character of the target country, region, and culture is necessary in order to improve the favorable and reliable impression a company gives to its customers, significantly advance its global business, and enhance the value of its brand in the cross cultural marketplace. Our distinguished group of speakers will provide insight into successful cross-cultural branding by studying Hartford Life International’s brand strategy.  They will focus especially on the highly competitive Japanese market, where the U.S.-based insurance giant has achieved outstanding business results.


Agenda
8:30 – 9 am  Registration & continental breakfast
9 – 11:30 am  Lecture & panel discussion


Admission: This is a free event and availability is on a first-come, first-served basis. All registrations and cancellations must be made at least 48 hours prior to the event. Substitutions are welcome. Please note: Each individual attending this program must register separately.  Group registrations will not be accepted.

  • November 18, 2005
  • 8:30 am