Global Marketing of National Products: Kikkoman & Coca-Cola

Center on Japanese Economy and Business 25th Anniversary Symposium

OFF-SITE EVENT
Columbia University International Affairs Building, Room 1501
(420 West 118th Street, New York, NY)

Speakers:
Yuzaburo Mogi, Honorary CEO and Chairman of the Board of Directors, Kikkoman Corporation
Masahiko Uotani, Chairman, Coca-Cola (Japan) Company, Limited

Discussant:
David Rogers, Executive Director, BRITE, Columbia Business School

Moderated by:
Hugh Patrick, Director, Center on Japanese Economy and Business;
R.D. Calkins Professor of International Business Emeritus, Columbia Business School

Closing Remarks by:
David E. Weinstein, Carl S. Shoup Professor of Japanese Economy, Columbia University; Associate Director for Research, Center on Japanese Economy and Business, Columbia Business School

This event is free and open to the public.
Advance registration is required. Register Online.

Main Organizer:
Center on Japanese Economy and Business, Columbia Business School

Co Sponsor:
Center on Global Business Leadership, Columbia Business School