Business & Policy

Spirited Journey: Transformation of a 220 Year-Old 'Start-Up'

Beam Suntory has come a long way since 1795, when Jacob Beam produced his first barrel of whiskey in the wilds of Kentucky. In 2014, Suntory – a leading Japan-based company with a family heritage that dates to 1899 – acquired Beam for $16 billion, and today Beam Suntory is the world’s third-largest premium spirits company. In this program, Matt Shattock, Chairman and CEO of Beam Suntory Inc., discusses how this company with centuries old roots has evolved into a global leader with the energy and ambition of a start-up.  Mr. Shattock shares the keys to the new company’s successful integration and the business’s strategy to outperform its market.

Matt Shattock, Chairman and CEO, Beam Suntory Inc.

Noah Rothbaum, Drink + Food Senior Editor, The Daily Beast; author of The Art of American Whiskey and The Business of Spirits

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